The press release is a tactic to publicise a company or even a marketing campaign.

Daily, journalists are bombarded with information about corporate actions. But most of these documents prepared for the media, do not hit the target and end up in the trash – electronic or real. To have an effect, the press release must bring accurate, useful and targeted information to the right media

The subject of this release may be:

  • an event;
  • a blog or content portal launch;
  • a promotion;
  • a prize;
  • news about a product or service;
  • a partnership and so on.

After setting de 5W’s + H (Who? What? Where? When? Why? How?), you may follow the list:

Title: is responsible for catching the attention.
Surprising and generating curiosity is not an easy task. To win this stage, create something that is eye-catching, interesting and curious.

Lead: this excerpt is used to make an initial filter and decide if it is worth reading the rest of the article.

First paragraph: it is the place where you will answer the four initial questions (who? what? where? and when?).

Body of the text: it is the space in which the subject will be elaborated in more details. Here you can answer the deeper questions (how? and why?).

Conclusion: imagine that the journalist will jump from the introduction directly to this part (yes, it happens!).
Therefore, the conclusion should also summarize the information in the body of the text.

Of course, other points such as location and date, information about the company and CONTACT are also important and should be well described, however following the tips above it is very likely that you will be successful and reach clearly and objectively those you want.

Good luck and sucess!