The public relations profession has been around the world for a long time. It is estimated that the study started in the early twentieth century, but researchers found evidence of practices in the area amid the Chinese aristocracy. That is, thousands of years ago!

The context for the development of PR practices came from the strong industrialization that was taking place in the United States. Workers’ movements created more and more awareness about their role in industries, at the same time that the general public began to take an interest in companies and the image that they passed on to society.

Many companies still believe that they need a public relations professional in crisis management cases, but this is a myth and so to speak an old-fashioned idea that came up with the creation of the profession with Ivy Lee.

Public relations work can be instrumental in helping to define strategies in times of crisis, but it can also be crucial for issues that go beyond.

See below 7 strategies used by public relations professionals to improve the performance of companies:

  • Crisis management
  • Relationship with the public
  • Content production
  • Events
  • Press office
  • Press Kit
  • Press Release